While helmet safety isn’t necessarily a laughing matter, part of this safety campaign has come about because Stuart Udall took exception to these videos.
He specifically called Schutt out for this video.
The Watermellon Test - Schutt Sports Football Helmet Testing with AiR Maxx TPU Cushioning
The ad was part of a series that Schutt ran that included these too:
The Sweat Test - Schutt Sports Football Helmet Testing with AiR Maxx TPU Cushioning
Leaf Blower Test:
The Blower Test - Schutt Sports Football Helmet Testing with AiR Maxx TPU Cushioning
Filet Mignon Test:
The Steak Test - Schutt Sports Football Helmet Testing with AiR Maxx TPU Cushioning
Schutt concocted these videos in response to this by Rawlings.
Putting Zoombang to the Test
In it’s response to Udall, Schutt says they don’t believe the video to be misleading stating “It is difficult to miss the parody considering the use of word bubbles, the tongue-in-cheek text and titles used and the laughable ideas used as “proof” (cooking a filet mignon in a piece of football helmet padding, dropping a bowling ball on a watermelon).”
You can judge for yourselves.
In a related note, just today the PSU football team extended a verbal offer Thomas Schutt, a defensive tackle from Illinois. Schutt’s family founded Schutt helmet but I believe they have since sold the company (hopefully, at least, since the company just declared bankruptcy as the result of losing a patent infringement case brought by Riddell).