[quote=“LPcreation, post:14, topic:522”]I don’t agree with the switch to hard booze because of the cost. I’m not THAT removed from school and we routinely bought Natti Ice or Beast Ice. If it was booze then it was bottom shelf. I remember Popov vodka well. I mean, you’d have kids drinking Goose or something like that but the large majority of us (even the ones w/ money) drank the swill. Keystone was another popular beer choice.
My friends and I usually started in our dorms with booze (jack, captain, cheap vodka), and then went out and drank draft beer. That was the cheapest way to get loaded (within reason).
Maybe all the flavored vodka and sweet booze like Captain Morgan’s is a part of the shift. How long has that stuff been around? [/quote]
I also contend that because of the tightening of the underage drinking laws, it forced more of the drinking “underground” in people’s apartments and dornms… Instead of Alcohol being a part of a larger social activity, the consumption of alcohol BECAME the activity. It’s at that point that the binge drinking really began. So, between the greater need for concealment and the desire, not to be social but to get drunk, those are the factors and not the cost which drove the drinking culture away from beer and into the hard stuff.
Now, kids just do the hard stuff because that’s what everyone else does (heck, that’s why they’re drinking in the first place!)