Sports books have capitalized on big events, too. During March Madness, a five-person booth at the Harrah’s Las Vegas sports book cost $375 per person, which included five Miller Lite or Coors Light beers a person. In the past, seating at most sports books was free and first-come, first-served, even during big events. Placing a small bet or two could get you free drinks.
Ha, they got ripped off.
Spent this past March Madness opening weekend in Vegas. We did the Cosmo Hoops and Hops event, it was like 4 giant ballrooms opened up to form one big space that had HD projectors covering every wall the whole way around. There's a video of it here to get an idea of how it looked: https://www.facebook.com/TheCosmopolitan/videos/1500395983304832/
It was between 150-250 a day (depending on single day vs multi day and VIP or not) and regular tickets didn't include food, but was open bar all day and they were selling food inside the place all day with the menu changing from breakfast to lunch/dinner. You could reserve one of about 80 leather couches in the front for a bit more and be a VIP which DID include food. Othewise you could sit at high tops or giant wedding-style round tables that seated like 12 with decent enough chairs.
They had betting stations right outside the room with tv's out there as well, never had to wait more than about 2 minutes to get a bet in if you timed it right.
I've been out there for MM before and tried to just get seats wherever we could find them with no real gameplan and it's just not worth it. Having a comfortable seat with perfect views of all the screens is the way to do it, even if it's going to cost you.
This was also one of the pricier events from what I saw, at least for general admission. But one of the best ran events as well, highly organized and very effectively managed. Was a lot of fun as well, whole place was packed but not crowded and everyone was living and dying on every point spread and total.