The Collegian published an article today talking some more about the Code Blue program that’s being implemented to drive student attendance at sporting events, specifically baseball, basketball, field hockey, gymnastics, soccer, lacrosse, wrestling, softball and volleyball.
The system is structured much like any rewards program. Students can scan their IDs through a Code Blue scanner and they will earn a point for every event they attend (or maybe more accurately, every event their ID gets scanned). Students can then use their points to redeem items such as t-shirts (15 points), free student Nittany Lion Club membership (40 points), etc
The top 250 students earn the guaranteed right to purchase football tickets for next year while the top ten will actually get free football tickets.
I think this is a good move (although I’m sure that some will criticize it suggesting that students have enough things distracting them from their studies without the university adding to them). I know similar programs have been successfully implemented at other schools.